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- Call us: +39 0742 38511
- Mail US : Form di contattoContact form
- ADD US : Cartiere di Trevi S.p.A.
Cartiere di Trevi: a spine-chilling communication campaign for Halloween! 🎃
To celebrate Halloween week, we’re launching once again our bold and engaging communication campaign — perfectly themed around fear and fright.
With a touch of creativity, we decided to play with spooky and terrifying concepts to showcase our flagship products, highlighting their quality, strength, and innovation with a monstrous twist and a dash of irony.
This initiative allows us to reach all our clients with a fresh and captivating narrative that grabs attention both on social media and on our official website.
A campaign built around seven core products, featuring visuals and descriptions that evoke eerie atmospheres and spine-tingling scenes — turning paper production into a hauntingly compelling story.
Here’s the list of our monstrously good products featured in the campaign:
– GreyBoard Sheets Interlayer: These layer pads are the perfect support for bottling companies handling mineral water and carbonated beverages. With a specific weight ranging from 370 to 550 grams per square meter, they provide stability and strength for the heaviest “monstrous” pallets, ensuring reliable protection during the transport and storage of heavy goods.
– Grey Coreboard Strips: Used in the tissue sector for the cores of toilet paper and kitchen towels, these single-layer coreboard strips ensure a durable, stable roll. Cartiere di Trevi emphasizes this product’s essential role, “the dark heart” of toilet paper, enabling a flawless wrap.
– Grey Coreboard in Reels: Designed for textile yarn cones, this coreboard is used to wrap premium yarns such as cotton and cashmere or to produce resilient cardboard tubes, commonly utilized in the textile industry. With “indestructible” resistance measured in joules, this product is described as the “skeleton” supporting the finest yarns.
– Recycled Colored Paper: Available in over 20 colors, this paper is ideal for disposable placemats in restaurants and dining establishments. With a continually expanding color range, Cartiere di Trevi offers a sustainable solution that blends aesthetics with hygiene and practicality, meeting the needs of modern dining.
– Fruit Paper: This purple paper is perfect for the fruit and vegetable sector. Used for protecting produce in wooden and plastic crates, it’s durable and helps prevent bacterial contamination, extending the shelf life of fresh produce. With a dash of vibrant color, it certainly stands out!
– Recycled Colored Boards: Available in a variety of colors, these boards are ideal for creating office folders, adding a neat, professional look to corporate documentation. Cartiere di Trevi highlights how this simple product proves essential in many professional settings.
– Super Fluting Semi-Chemical Paper: A versatile paper, available in weights from 127 to 280 grams per square meter, widely used by box manufacturers to create micro-flute corrugated boards for durable packaging.
This communication campaign gave Cartiere di Trevi an opportunity to explore new ways of presenting its products with a dash of humor and creativity. Through this initiative, the company demonstrated its capacity to innovate not only in production processes but also in communication strategies, leveraging new artificial intelligence tools and showcasing its adaptability to trends in engaging content creation.
Now, continue exploring our website for more fascinating content, and stay updated by following us on social media:
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